Member Article

Android Excellence Launched To Expand Editorial Involvement On Google Play

Every year we witness a completely new trend and set of consumer behaviors related to mobile app usage. Not so long ago, within IT industry, Android was introduced, cemented its place and the development is not going to stop anytime soon. At the WWDC 2017, Apple introduced an entirely revamped app store that emphasizes more on editorial starting from how to’s to interviews and more. Recently, Google announced its own plans to expand editorial involvement on Google play, the program is named as “Android excellence”.

The core idea of the program is to offer Google play’s editors the ability to showcase the highest-quality apps and games on Android on a rotating basis. Much like Apple’s “Editor’s choice” that often highlight new IOS features or are considered as the top-tier examples of great design the new Android excellence will be highlighting only those sort of apps which Google wants developers to build for its own mobile platform.

Collections are kicking off like never before in the history of Android app development and will be broken into two groups- apps and games. Today, the section incorporates a themed round-ups – like “great runner games” or “travel apps for your next adventure,” for example – where editors also briefly explain why the app was selected for the list. Along with the launch of the new program, Google also announced its first Android Excellence Apps and game lineups.

Android Excellence apps:

• AliExpress by Alibaba Mobile
• B&H Photo Video by B&H Photo Video
• Citymapper by Citymapper Limited
• Drivvo by Drivvo
• Drupe by drupe
• Evernote by Evernote Corporation
• HotelTonight by HotelTonight

Android Excellence games:

• After the End Forsaken Destiny by NEXON M Inc.
• CATS: Crash Arena Turbo Stars by ZeptoLab
• Golf Clash by Playdemic
• Hitman GO Square Enix Ltd
• Horizon Chase by Aquiris Game Studio S.A
• Kill Shot Bravo by Hothead Games
• Lineage Red Knights by NCSOFT Corporation

Further speaking about the upcoming Android app development trends, down- below I would like to mention some of the never-before-seen creativity for the end users.

• Android Instant Apps- Further Expansion Of The Digital Universe

Instant apps are developed to allow end users to easily access an Android app without the need of actual installation on their phone. The sole purpose is to provide a user a quick access to the app without the need of internet connectivity. Some of the most interesting features of instant apps include:

The apps can be downloaded with just a single click similar to web pages. Further, there is no need to download the complete version of the app rather only a component that users normally use most.

Instant apps are somewhat pretty similar to normal web traffic. Which means these Android apps don’t call the devices to install a plethora of apps that are mostly of a one-time use nature.

The only disadvantage of such apps could be promoting less engagement, with the complete app users becoming less interested in the newest updates. Overall, the future stores enough potential for developers to continue with one of the hottest trends in the industry.

• Innovations In-App Security

Whether you are developing an IOS or an Android app, the need for security is unquestionable. Most of the people are often considerate regarding the threat that a breach of app security poses on users. For example, a fitness app that is under attack could have a potentially negative impact on our actual health. This is quite a concern as not only our hardware, personal data, and devices are at risk but human body too. Shocking isn’t it?

However, Google is planning to strengthen the Android OS for software and app security which ultimately provides a huge room for improvement and opportunities for android app developers to come up with a bunch of dynamic solutions especially in regards to app security.

Lastly, the total security of apps can be enhanced due to auto security updates that will facilitate much safer and convenient user-app interaction. It’s time for developers to accept the fact that hackers never waste time in intruding someone’s privacy or data.

• Android Al-Assistant: A User-Phone Interaction

Tech-oriented users have become pretty hard to please these days which has given rise to the application of artificial intelligence. However, not many are well aware regarding the scope of the technology but users are keen to use voice assistant and chatbots on their smartphones while game developers are working to enhance user experience on the continuous basis. The world has come when gamers feel like they are successfully interacting with a realistic environment when they are playing their favorite titles.

It may quite interest you to know that modern systems equipped with AI can solve a number of tasks, projects, etc at much faster pace than a human brain thinking can.

**In a nutshell,**Even after such attention-grabbing trends, Android app development professionals can sense there’s still a lot of work to do in order to deliver a flawless, virtual human communication medium.

This was posted in Bdaily's Members' News section by Rakesh Patel .