Profit growth for Merseyside-based online bathroom retailer Victorian Plumbing

Online bathroom retailer Victorian Plumbing has announced seven-figure profits in its latest accounting period.

The Merseyside-based company, led by entrepreneur Mark Radcliffe, achieved a net profit of more than £5m in the 18 months to March 2017, with margins against the previous year rising to 40.2%.

Victorian Plumbing attributed the growth to a number of key factors, including its digital strategy and a series of Channel 4 ads – all of which led to a 38% rise in unique visitors to its website over the last 12 months.

The firm said “substantial” growth was seen during the last six months of the accounting period, when both turnover and net profit exceeding the prior year’s 12-month results.

Mark Radcliffe, managing director of Formby-based Victorian Plumbing, said: “Our results speak for themselves and I’m proud to say we are now the most profitable business in our sector, with a turnover in excess of £100m.

“It’s difficult to grow a business in this uncertain climate, especially with no external financial backing and only the best will survive but you have to see all challenges as opportunities.”

He continued: “I believe in good marketing, taking risks and making educated guesses. It’s all about surrounding yourself with the right people and working together to hit the next milestone.

“My ambition for this business is to continue to exceed expectation and become a household brand name, recognised globally.”

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