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West Midlands seafood supplier expands into London with £200k investment

Wolverhampton’s Star Feast Foods has expanded into the capital after investing £200k in a new facility near Canary Wharf.

The seafood supplier has launched a new trade counter and wholesale operation from a 3,000 sq ft facility in Central London as it looks to service its growing customer base in the capital.

As part of the investment, the firm has installed state-of-the-art freezer and chilling technology, and invested in two new delivery vans and a fully-branded Tuk-Tuk shipped all the way from India to fuel its marketing efforts.

The expansion itself has created four new jobs at the facility with Star Feast Foods hoping for a potential £3m sales boost from the new London operation in the next 12 months.

Mohammed Khan, Business Development Manager at Star Feast Foods said: “This is a very exciting move for the business and reflects a growing appetite from across the UK for our own sustainable shrimp, as well as other seafood and poultry lines,” explained .

“We have always supplied into UK supermarkets and some restaurants in the South East, but felt the time was right to create a dedicated base locally that could meet growing demand and provide a trade counter offer.”

The expansion effort comes at a time of impressive growth for the supplier after it broke through the £9m revenue barrier for the first time, marking a 30% increase on the previous year.

Further plans are also afoot to move into the South West of the UK, building on a string of new contract wins with restaurants, wholesalers and high-street retailers.

Steve Money, Managing Director, added: “Moving into London and South East market is a natural stage in our development and the next step in us achieving £15m sales by the end of 2018.

“We’ve also got some exciting plans to increase our range to more than 50 different seafood, poultry and dried goods products.”

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