Partner Article

BUY IT DIRECT CEO WELCOMES EUROPEAN COMMISSION RULING AGAINST GOOGLE

BUY IT DIRECT CEO WELCOMES EUROPEAN COMMISSION RULING AGAINST GOOGLENick Glynne says; • Regular changes to Google search results can affect etailers • More competition is needed to dilute Google’s dominance and increase choice for consumers

CEO of Buy It Direct Group, one of the UK’s largest etail groups, has welcomed the European Commission’s ruling against Google for prioritising its own shopping comparison service above other search results.

Speaking following the ruling, Glynne who is behind the etail group that counts Appliances Direct, Laptops Direct, Drones Direct and Furniture 123 among its portfolio said, “It is good to see the European Commission have taken steps to reduce the amount of influence a single company can have in search results when consumers are shopping online.

“Google is the single most influential factor in online retail, and changes to the appearance of search results can affect even the most agile of etailers, and the amount of visitors a website receives, so regulation is key to keep it fair.

“More competition is needed in this area to reduce online businesses’ reliance on Google. Increasing the levels of customer choice and monitoring the amount of influence a search engine has over purchasing decisions allows consumers to make a more informed purchasing decision.”

The Buy It Direct Group has been one of the UK’s leading online retail businesses since 1999, and was one of the first companies to sell laptops online.

The group operates a range of websites specialising in white goods, laptops, TVs, kitchen appliances and flat pack furniture including www.appliancesdirect.co.uk, www.laptopsdirect.co.uk, www.dronesdirect.co.uk,www.furniture123.co.uk. For more information, visit www.buyitdirect.co.uk.

This was posted in Bdaily's Members' News section by Hayley Macleod .