Member Article

7 Best Tips for Effective Fundraising in Facebook

Facebook is the social media giant. When you want your message to reach as many people as possible, that’s where you’re headed to. People are on Facebook because they want to connect with each other, get the information they are interested in, and connect with businesses. However, they are also there to support each other. You or your organization can use Facebook to ask for donations. The process is easy and safe. You get an opportunity to reach millions of people with your message.

How Facebook Fundraising Works

Facebook allows you to start a fundraising campaign directly on the platform. This system works. A currently popular campaign is raising funds for Physician Moms Group. The goal of $75,000 is close to being reached.
If you take a look at Facebook fundraises, however, you’ll notice they look plain. You can always share the fundraising page on Facebook! The main image of the campaign will be featured, along with short text that grabs the attention of your target audience. Whatever method you opt for, you’ll have to make some effort to engage people. We’ll give you important tips to follow in order to make your fundraising campaign successful on Facebook.

7 Tips for Effective Fundraising on Facebook

1. Start a Separate Facebook Page for the FundraiserWhen you take this step, the people who view the page will easily understand the main message: the need to raise money for an important cause. When they follow the page, they will get targeted updates and they won’t be bothered with the rest of the content your organization publishes on its profile.

2. Post Frequent UpdatesMake a strategy: start raising awareness for your cause before you launch the campaign. Ask your close friends to invite other people to like the page, so the message will spread. Post updates accompanied with attention-grabbing images. The text has to be very powerful. If you’re struggling to find the right voice and tone, you can check with professionals from Essay Geeks to help you find the right words.

**3. Ask for the Donations! ** You won’t just say “Give us your money.” Write a clear message explaining where exactly that money will go. How will you use them? How will the donors make this world a better place? Each call to action attracts more attention when it’s accompanied with images or videos. If, for example, you’re raising money to make water available to people in a specific area, share how they live and show how you’ll help them. A video will send a powerful message.

4. Invite People to Discuss the CauseCheck this Facebook fundraising campaign for Syrian refugees. You’ll see that people express their concern in the comments under each update, but they also share news. You’ll also see some Facebook users asking where exactly the money is going. When you get such questions, it’s important to be transparent. Answer each and every one of them. That’s the only way to make your campaign strong and believable.

5. Share Frequent Updates“We’re very close to our milestone. Let’s turn this into a success story! We’re stronger when we stick together. Share this with your friends! Invite them to be part of something big!” That seems like an inspiring call to action, right? Such updates give people faith that together, they can change the world. They will see how many people donated and how much money was raised. If you’re getting close to the goal, it means your cause is getting more popular. More Facebook users will be ready to follow the lead.

6. Share Thank You PostsShow everyone how much you appreciate their contributions. You can highlight individual donors or businesses, but make sure you’re not underestimating the people who donated minimal amounts of money. Show you appreciate every single one of the contributors. If you don’t raise enough, don’t blame people. Be grateful for what they donated, and share that message!

7. Track the Results of Your CampaignFacebook Insights give you tons of information about the success of your posts. Since you created a separate page, it will be easy for you to track the page metrics for this precise cause. You’ll see what updates got you the best response. If it was an infographic that attracted attention, you’ll create more of them. If you notice that videos are the most engaging element of the page, you’ll focus on that type of content.

Today, fundraising is done mainly through the Internet. Social media plays a huge role in every campaign. Out of all platforms, Facebook is the most effective one for raising awareness and funds for your cause. Have you started using it yet?

This was posted in Bdaily's Members' News section by Chris Richardson .