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Online fashion platform has launched a summer concept store on the King's Road

Atty London, the online fashion platform, and influencer consultancy Genies List have joined forces for a month-long summer concept store on the King’s Road.

The co-curated store at the 227-229 King’s Road 2,485 sq ft pop-up space is running from 10 to 31 July and will stock a range of summer and swimwear, including jewellery, shoes and ready-to-wear gear.

Upcoming brands and designers whose wares will be on show at the space include Atty London, All Things Mochi, Octavia Hix, Sixty Ninety, NINI Molnar, I+I Jewellery, Joyis London amongst others.

Alongside the summer essentials on offer will be a programme of special events over the three week residency, with shoppers benefitting from late-night shopping days, blogger breakfast events and free weekly yoga classes.

The site, which sits within the Sloane Stanley Estate, invites brands to the pop-up space for short-term residencies, giving them access to upmarket clientele in one of London’s prime shopping streets.

Hannah Grievson, Commercial Property Manager at Sloane Stanley said: “We are delighted to welcome this innovative and exciting collaboration between Atty London and Genies List which will deliver a unique mix of designers to King’s Road.

“We are always delighted to attract retailers with a distinctive experiential offer which we feel is a vital component to creating a compelling retail and leisure destination.”

Alexandra Pope, Founder of Atty London added: “Securing prime space on a parade that attract a fashionable and modern consumer is a fantastic springboard for launching our seasonal concept store.

“We were impressed by the Estate’s portfolio of fashion and lifestyle brands and focus on attracting premium and distinctive designers that offer shoppers something special.”

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