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Prime Day flourishes in the UK as mega-deals attract the masses

Amazon has released the results from its third annual Prime Day, this year being hours long for the first time instead of the traditional hours. In a press release, the company stated that one day is simply not enough time for everyone to hunt for the bargains they want, hence why Prime Day actually started at on Monday, ending at midnight the following day. Amazon also said that sales globally surpassed Black Friday and Monday, all on a day with deals reserved exclusively for Prime members.

This year saw Prime Day grow even bigger, in fact, the stats show it grew by more than % in comparison to , with more new Prime members joining on July than any other single day in Amazon history. This is clearly the goal that Amazon set to achieve, and its aggressive tactic in creating its own public holiday has had the desired effect.

The retailer also heavily discounted its own devices department, with the Amazon Echo being at its cheapest ever price for , and the Amazon Echo Dot coming in at , with the latter being the most popular item on sale across all of Amazon on Prime Day. This was perhaps another clever strategy to get flagship innovation, Alexa, into more UK homes as more competition from rival companies begin to sprout.

Other top-sellers at Amazon were: an Oral-B Smart Series Electric Rechargeable Toothbrush with Connectivity, a Bosch Cordless Drill, Joe The Lean in Collection of books and the Sony 4. With the growth of , we can only imagine what is going to look like.

This was posted in Bdaily's Members' News section by Contributor .