Member Article

UK’S Beattie Group merges with Canada's Tartan Group

Beattie, the creative communications group which has one of its main offices in Leeds, has formed a new company with Canada’s Tartan Group.

Beattie Tartan will have offices in Toronto, Calgary, Victoria and Vancouver, Canadian billings of $2.5 million and a team of 12 PR, digital, social and creative specialists.

“Canada will be the springboard for our growth globally,” said Beattie Group CEO Laurna Woods. “We are already planning a major recruitment drive for top digital, PR and social talent across Canada but especially in Toronto and Vancouver by building on Canada’s strong economy.”

Tartan Group, a top west coast boutique agency with a 16-year track record, works with signature clients such as Destination Canada, Jordan Tourism Board, Aboriginal Tourism Association of Canada along with the Adventure Travel Trade Association, Long Beach Lodge Resort and University of Victoria’s Gustavson School of Business.

Beattie Tartan will roll out its integrated communications formula and digital expertise across Canada.

Formed 31 years ago, Beattie Group has 130 people spread across 12 UK and Ireland offices including London, Leeds, Birmingham, Manchester and Glasgow. It operates three headline brands Beattie, Only Marketing and 11ten with billings in the UK of £15m. Beattie Tartan will be chaired by Beattie Group chairman, Kevin Roberts, the former global CEO of Saatchi & Saatchi and former President and CEO of Pepsi Cola Canada.

“Our goal is to become the most admired integrated creative communications agency in Canada,” said Deirdre Campbell, the founder of Tartan and now the managing director of Beattie Tartan.

“Together with Beattie we have created a formidable digital-led PR, marketing and creative team and we’re looking forward to expanding beyond our expertise in tourism to work with clients across various industry sectors including health, retail, education, real estate and technology.

“Beattie’s award winning team of digital specialists bring a distinct competitive advantage to the Canadian marketplace and we look forward to showcasing our expertise to brands across Canada.”

For further information, visit www.beattietartan.ca

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