Leeds United reports record season ticket sales ahead of the new season

Leeds United has announced record-breaking figures for season ticket sales for a Championship campaign.

The club has reported that season ticket sales are up over 25% from last year.

This announcement comes just one month after new owner Andrea Radrizzani repurchased Elland Road, as well as the appointment of a new head coach and several new signings.

Angus Kinnear, managing director of Leeds United, said: “We have been really pleased by the response from supporters and it is great to see season ticket sales grow so significantly ahead of the new campaign.

“We believe Andrea Radrizzani’s takeover, his purchase of Elland Road and the appointment of Thomas Christiansen and our raft of new signings have all contributed to create excitement and optimism.

“Season tickets are by far the most affordable way to support the team, offering up to a 40% discount versus match by match prices.”

Angus added: “We have frozen Season Ticket renewals for the past five years and frozen Junior match by match tickets since 2010 and now for the first time in two years we have increased the price of adult matchday tickets by around 5% with the average ticket costing £2 more than last season.”

Kinnear also highlighted how the additional revenue generated from ticket sales is spent.

He explained: “Unlike Premier League Clubs who enjoy a vast income from TV, ticketing revenue is our primary source of income and is the largest single factor influencing investment in the team.

“It’s clear from the business that we have done in the transfer market this summer that all money generated from ticket sales is going straight back into improving the first team which is vital for an ambitious club like ours which wants to be competitive, yet does not benefit from parachute payments.

“To assist supporters who can only attend occasional matches we will continue our members discount and we will be introducing new cheaper ticketing bundles throughout the season. We will always ensure that, in the round, our pricing is not out of line with other leading clubs in our division.”