Entrepreneur behind Manchester startup Cool Cold Brew launches crowdfunding campaign
Chilled coffee drinks brand Cool Cold Brew is embarking on an equity crowdfunding campaign as it prepares to launch its new range.
The Manchester-based startup hopes to raise funds through Crowdcube before bringing four new flavours – Black, Milk, Chocolate and Coconut – to market in late August.
The company’s founder, young Manchester entrepreneur Joe Devereux-Kelly, established Cool Cold Brew after discovering cold brew coffee on a trip to the United States in 2010.
With Cool Cold Brew, Joe is aiming to create a range of healthier, no-added-sugar chilled coffee drinks in a market he believes is dominated by unhealthy options.
The firm said it is already in talks with multiple retailers to stock its range, including Selfridges and Sainsbury’s.
Joe said: “If you look at the current range of ready-to-drink chilled coffees, the average product contains over 19g of sugar, that’s the equivalent of 4.75 teaspoons and most of the products are highly unnatural.
“We’re not compromising on taste or sweetness either, our range has been developed for the quality coffee flavour and with just 4.2g of naturally occurring sugar on average per carton across the range.”
He added: “The pricing point, branding, health advantages and on-the-go nature of Cool Cold Brew makes it a chilled coffee drink for everyday enjoyment and retailers are already showing great interest.”
Cool Cold Brew’s Crowdcube range is due to go live this week (July 27).
Joe continued: “We want investors of all types to be part of our journey into making Cool Cold Brew the ‘go-to’ cold brew brand in the UK and Europe and Crowdcube helps us do that.
“We believe by launching new flavours, variants and formats in different market spaces such as health and fitness to alcohol and more, we can grow these categories and go onto generate a strong return for our investors.”