Member Article

JCT600 wins national recognition from consumers for its customer friendly online service

Bradford-based family business JCT600 has once again been recognised nationally, this time winning the title of ‘Best Digital Customer Experience’ at the Auto Trader Click Awards which are based on the results of consumer research. For the last ten years, Auto Trader has run the Click Awards to recognise digital excellence in the motor industry and identify Britain’s best car retailers, those who understand the importance of optimising their digital forecourt to reach the millions of car buyers who research their next vehicle online.

Consumer research plays a vital role in the Click Awards with the results being used to determine winners on the day. This year, Auto Trader commissioned interviews with over 10,000 people who were asked to assess both automotive and non-automotive sites.

“We are particularly proud to have been given this title as the awards recognise ‘the best of the best’ with, crucially, the winners being chosen by consumers,” explains John Tordoff, chief executive of JCT600. “The in-depth research undertaken by Automotive Trade included feedback about shoppers’ perceptions of the websites of a number of leading brands, both within the automotive industry and across other sectors, so it was even more satisfying for our website to score so highly.

“We recognised the potential importance of digital performance for our customers a number of years ago and have continued to invest in developing a user-friendly portal which delivers the same outstanding customer experience beyond our physical showrooms. Delivering digital excellence will remain a priority as we continue to strive to be ‘the best place to shop’.”

Founded in 1946 as Brooklands Garage on Sticker Lane, Bradford, by current chairman Jack Tordoff, JCT600 has grown from a single dealership into the largest privately owned business in Yorkshire. With 50 dealerships from Yorkshire and the North East to Derbyshire, Lincolnshire and Nottinghamshire, the group represents 18 of the world’s leading car marques and has a team of 2,300 colleagues.

This was posted in Bdaily's Members' News section by Emma Kilmurray .