Member Article

There's a new Shake Shack restaurant coming to the West End

US burger chain Shake Shack is to open its seventh outpost in the capital after agreeing to take a prime spot on Cambridge Circus.

The brand, which now has a presence in 12 countries around the globe, has taken a 4,500 sq ft site on the junction of Shaftesbury Avenue and Charing Cross Road right in the midst of London’s West End.

Sitting just round the corner from Tottenham Court Road Station the new restaurant will sit on a key interchange between some of London’s tourist hotspots including Seven Dials, Chinatown and Soho.

Founded back in 2001 and starting life as a mere hot dog cart in Madison Square Park, Shake Shack has since grown into a renowned global brand with its locally influenced menus and frozen custard ice-cream beverages.

Julia Wilkinson, Group Restaurant and Strategy Executive at Shaftesbury, said: “Shake Shack’s game-changing re-interpretation of a fast food classic already has a strong and loyal following in the UK, and we are pleased to welcome their flagship London restaurant to Cambridge Circus, an iconic location in the heart of the West End.

“This new arrival is another example of restaurateurs and retailers clamouring for sites on our streets which will be major beneficiaries of expected footfall growth from the opening of the Elizabeth Line in around 500 days from now.

“With the axis of the West End tipping northwards, all our locations are within a short walk of the new major transport hubs at Tottenham Court Road and Bond Street.”