Member Article

BDB wins two new advanced technology clients

International b2b marketing communications consultancy, BDB, has been appointed by two new clients: Huntsman Advanced Materials and senseFly. Both global companies are a significant addition to BDB’s roster of clients, and will encompass advertising, PR, digital and creative.

Huntsman Advanced Materials has appointed BDB as its PR and media agency in EMEAI, thanks to its strategic focus and collaborative way of working. The division of Huntsman corporation, with capabilities in high-performance adhesives and composites, provides full solutions to an array of industries, including lightweight cars, aerospace, wind and power. They will be working with BDB on activities that also include advertising, digital and creative, to help raise awareness of its expertise and support new product launches in Europe.

BDB has also won a competitive pitch for a 12-month contract with professional drone manufacturer, senseFly, based in Geneva. The business is already a leader among early adopters in the drone market, and has called upon BDB to bring the technology to mainstream audiences in the geospatial and agricultural sectors initially, as part of ambitious growth plans. The team at BDB will draw on its existing sector knowledge and media contacts to deliver a global b2b PR campaign, with a focus on thought leadership content.

Jenny Mason, senior account director at BDB on both accounts, commented: “We’re incredibly proud to be working with our new clients that are at the cutting edge of technology. Both companies are market leaders in their respective industries, so it’s testament to our in-depth technical expertise that we have been given the opportunity to run their marketing communications campaigns. We’re looking forward to working with businesses that operate in such varied sectors across the advanced technology sector – a representation of how much BDB has grown in recent years.”

This was posted in Bdaily's Members' News section by BDB .