Member Article

Harrison Drives the Future of the Hospitality Sector

Harrison, one of the leading hospitality concept creation consultancies globally, will radically evolve design solutions around the world. Targeting the next stage of its growth by expanding its offering and increasing its international presence, Harrison is looking to build on its success to become the number one hospitality specialist brand and interior design consultancy in the world.

Design is an integral aspect of the British economy, with creative industries contributing £90bn to UK GDP and accounting for one in 11 jobs. In addition, the hospitality sector is booming – it’s contribution to the UK economy has grown faster than any other sector since 2008. Harrison is capitalising on this growth and driving forward the hospitality sector by offering end-to-end solutions so brands can provide the full experience to customers. With its finger on the pulse of consumer trends, Harrison’s full-service package now includes branding, menu development, recruitment, and employee training. These expansion plans will not only open up new opportunities for Harrison, but grow the business globally by over 25% and achieve a turnover of £7m in just five years.

With a strong international footprint, Harrison has four offices globally – in Dallas, Dubai, Birmingham and London. By developing long-term relationships and producing commercially value generational and inspirational design solutions, Harrison will significantly build on its global success and strengthen its position in key growth areas – including Europe, the Middle East, the Far East, Australia and the United States.

The US is a key strategic market for Harrison. Having successfully entered the US market in 2013, the company is achieving 30% year-on-year revenue growth and has grown its team, offering a wealth of design and technical expertise. Expanding its presence across the country thorough sustained growth, the US provides the opportunity for Harrison to penetrate other global sectors including hotels and entertainment.

Established over 31 years ago by Philip Harrison, Harrison reinvents and creates brands ensuring their relevance to the target market through sophisticated and bespoke concepts that combine art and science. The company is one of the only concept consultancies that has the skillsets required to develop and deliver designs, and has developed a number of strategic partnerships with industry experts – providing support in areas such as property, financing, supply chain, food and beverage consultancy, training and development and PR. Harrison is achieving a turnover of approximately £4m and accomplishing 10% year-on-year growth. Employing over 60 employees and with 100 clients around the world, Harrison works with leading and influential brands including Nandos, TGI Fridays, Youngs Pubs, Hilton International, Wyndham Hotels and Main Event.

“The future of the hospitality sector is creating memorable experiences that consumers want to try over and over again,” says Philip Harrison, President and Managing Director of Harrison. “Using a unique turnkey solution that brings together the best thinkers and creators, we identified an opportunity to expand our offering and provide end-to-end solutions that provide the full experience – from the moment a customer opens the door to the moment they leave. With our solution, we’re driving growth in the design and hospitality industries while providing a new way of thinking that will not only benefit a brand, but will allow us to continue evolving and capitalise on new avenues and growth opportunities.”

This was posted in Bdaily's Members' News section by Harrison .