Partner Article

Presentation of the marketing plan

Although the presentation of the marketing plan is something extrinsic to the same and belongs to its formal aspect, not assuming properly the development of a stage, it should not be forgotten that this must be approved by the top management of the company, Carry out a presentation strategy. For this and especially, it must be written professionally, with emphasis on those most relevant data. Beginning with a zero introductory chapter justifying the implementation of the plan as well as an executive summary, clearly indicating the competitive advantage of the company, the factor of differentiation of its product or service and The opportunity that has been seen in the market. That is, through reading the introduction and the executive summary, you must get a clear and concise, as well as brief, idea of the development of the plan.

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There will also be an abundance of explanatory tables and graphs that will make reading easier for people less familiar with the terms of marketing, so it is necessary to exclude more technical terms and replace them with more easily understood ones; In case it is necessary to use them, they must be explained.

The data obtained from commercial research, as well as all those derived from the collection of data obtained from the analysis of the situation, should be included in the appendix of the plan and represented, if possible, in graphs that facilitate their understanding and reading . In this way, the presentation of the marketing plan will be more agile, taking away the density and heaviness that represents the exposure of them.

It is interesting that the plan explains why some of the alternatives are discarded and discarded to emphasize that they have been considered in their proper measure.

It is very important to keep in mind that, when presenting the plan to the board of directors or management committee, technological means must be used to make this presentation more enjoyable, today requires at least one presentation in Power Pointy with cannon To a screen, this medium will serve to support our argument. We must never forget that the marketing department must sell the marketing plan to the top management of the company, using marketing techniques that demonstrate its validity and reliability.

This was posted in Bdaily's Members' News section by Tamin Tekla .