ASOS unveils plans to invest $40m in new US fulfilment centre

ASOS, the British online fashion and beauty store, has signed an agreement to establish a new North American e-commerce fulfilment centre in Union City, outside of Atlanta, Georgia.

Fit-out works on the new facility are expected to take place shortly, with operations scheduled to start in Autumn 2018.

This fulfilment centre is set to enhance ASOS’ US customer proposition by providing more cost effective, faster and more flexible delivery options.

As part of its phased development programme, ASOS will initially invest around US$40m in the fit-out, establishing a 10 million unit capacity facility with the opportunity to expand further at the appropriate time.

Nick Beighton, CEO of ASOS, commented: “This agreement is a major step forward for ASOS in the US and demonstrates the opportunity we believe lies ahead in this key market.

“Our US business delivered 39% constant currency growth in the first six months of the current financial year following sales of £179m in the year ended August 2016.

“Our US fulfilment centre will enable us to significantly develop our proposition for our 20-something US customers supporting our continued growth and future ambitions.”

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