Pharmaceutical company Hikma now offers its vital products to Middle East and North Africa
Hikma Pharmaceuticals PLC (Hikma) has announced its new licensing agreement with Takeda Pharmaceuticals to expand its distribution and products to the Middle East and North Africa (MENA).
The multinational medicinal group, which has offices in London, is to work with the research and development-driven company Takeda to enhance product offerings and reinforce commitment to provide high-quality medicines to patients.
Mazen Darwazah, the vice chairman and CEO of MENA and Emerging Markets, commented: “Our large sales and marketing teams, with particular expertise in promoting cardiovascular and diabetes treatments, are well positioned to drive access for Takeda’s products.
“We are pleased to be building on our partnership with Takeda to bring important medicines to the MENA region. By working with global partners we are strengthening our product portfolio in growing therapeutic areas and reinforcing our commitment to improving patient access to quality medicines.”
Under the terms of the agreement, Hikima has been granted exclusive rights to manufacture and commercialise three of Takeda’s leading primary care products.
The new agreement will build on a long-term strategic relationship between Hikma and Takeda, leveraging Hikma’s substantial sales and manufacturing presence in MENA and extensive experience of building brands in the region.
A spokesman for Takeda commented: “We put patients at the centre of everything we do. As such, our partnership with Hikma is a testament of our commitment to offer patients world-class cardiovascular and metabolism medicines while keeping focus on our therapeutic areas of oncology and gastroenterology.”
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
It's time to confront the digital poverty crisis
Why a business exit is no longer all or nothing
Culture is the foundation for sustainable growth
Business must help young people take root in work
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing