A new £240m property is coming to London in partnership with fashion brand Versace

Nine Elms Property Ltd has awarded a £240m contract to global contractor Multiplex for the construction of its AYKON London One marketing suite.

AYKON London One is a luxury branded residential tower set to become a new icon on the London city skyline, and will be the first in Europe to be designed in partnership with famous Italian fashion label, Versace Home.

Located in one of the capital’s most affluent areas, the 50-storey tower will consist of studios and one, two and three-bedroom apartments, complemented by premium finishes and will feature ‘winter gardens’ that offer panoramic views of London.

Hussain Sajwani, chairman of DAMAC, commented on the project: “AYKON London One is our [premium] international development outside of the Middle East and a landmark project for the UK’s capital.

“Based on its 50-year track record and expertise in the construction industry, we are delighted to appoint Multiplex as the main contractor to build this iconic residential project which will be the first of its kind in London.”

This development will provide 450 new homes and is sited within Zone 1 at Nine Elms on the South Bank, part of a wider billion pound regeneration scheme that includes the redevelopment of Battersea Power Station as well as the location for the new US Embassy.

In addition, AYKON London One will comprise four storeys of office space and will contain a sky bridge between the south building and north tower, which is topped by an extensive roof garden at level 24.

The CEO of Multiplex, Ashley Muldoon, said: “We have an enviable track record of completing on time, on budget and to the highest quality and design criteria. A prestigious project [like this] allows us to demonstrate our proven capabilities.”

The project is also set to include a children’s play area, jacuzzi, gymnasium, indoor swimming pool and a residents lounge as well as 9,924 sq-ft of communal gardens.

Designed by architect Kohn Pedersen Fox Associates and valued at €645m (£590m), is scheduled to be complete in 2020, with 45 per cent of the building already pre-sold.