McDonald's looks to Capgemini for its future digital innovation strategies

Capgemini, a global provider of technology services and consulting, has announced today (August 29) that it has signed an IT strategic provider agreement with McDonald’s.

With help from Publicis.Sapient, another global consulting service, McDonald’s will be provided with the strategic IT knowledge of Capgemini for restaurant and digital tasks.

Paul Hermelin, chairman and CEO of Capgemini, commented: “As we continue from the foundation of our strategic relationship that goes back 10 years through our IGATE heritage, we appreciate McDonald’s vision and trust.

“We look forward to supporting their growth plan by developing new ways to dramatically enhance the customer and employee experience [as well as] restaurant operations.”

With this agreement, the fast-food chain should help Capgemini’s expertise in accelerating digital technology innovation and transform the restaurant experience for consumers.

McDonald’s executive vice president of operations, digital and technology systems, Jim Sappington, said: “Capgemini enhances our ability to bring speed, scalability and disruptive innovation across our restaurant and digital technologies.

“Capgemini has proven its ability to understand our business, our industry and our customers… [It] has the ability to deliver the highest levels of scalable technology innovation.”

Tim Bridges, head of global consumer products, retail and distribution at Capgemini, also commented on the news: “We’re grateful for the opportunity to put our brand behind McDonald’s to set the bar together for customer experience in the industry for many years to come.

“We look forward to delivering McDonald’s digital and restaurant technologies to locations worldwide… This will allow us to consistently innovate and design new customer-focused technologies while demonstrating leadership in platform thinking.”