Jaywing announces acquisition of Leeds agency HeadOffice

Jaywing, the Sheffield-headquartered marketing and advertising agency, has announced the acquisition of marketing and audience first creative agency, HeadOfffice.

Headoffice will become part of Jaywing’s Leeds-based digital marketing business, Epiphany.

The agency was founded in 2016 by former Epiphany creative director, Gaz Battersby.

Tom Salmon, managing director of Epiphany, commented: “It’s really great to have Gaz back in the fold, both in terms of the top drawer creative skills he and his team will bring to Epiphany and the emerging opportunities in social audience creation and engagement.

“As Creative Partner, Gaz will oversee all of Epiphany’s creative output and the development of new creative propositions, as well as the further development of HeadOfffice.

“The addition of the HeadOfffice team to our studio means we have bolstered our creative strength to meet growing demand from a broad range of clients, as well as adding valuable and unique social publishing and amplification experience. All of this makes HeadOfffice a great fit with Epiphany.”

HeadOfffice builds social communities through the creation of its own titles, and also provides creative services and produces branded content in support of its publishing, working in partnership with brands, publishers and audiences.

Rob Shaw, Jaywing CEO, said: “I’ve known Gaz for many years and I’m really impressed with what he has created in HeadOfffice. We know that the worlds of brand and performance marketing are coming together, with Google and Facebook leading many of those changes that favour brands that connect with their customers.

“Putting HeadOfffice’s creative excellence and social content alongside what we already excel in across Epiphany means that we’re perfectly positioned to let our clients take advantage of this change.”

Gaz Battersby added: “I’m absolutely thrilled to be back working with Rob and Tom. Having taken the HeadOfffice proposition from a one-man start-up to an established team with retained clients and a growing social audience platform, the time felt right to take it to the next level with the opportunities being part of a bigger business brings.

“My time at Epiphany was one of the most rewarding periods of my career and I’m quite sure it will be again now, with its renewed vigour and focus on its creative direction. The fact that we’ve all worked together and know each other well means that we’re going to be able to deliver great work for clients from day one.”