Partner Article

Taxi! Ticketmedia Launches New ad Format

Ticketmedia – the leading provider of advertising on transport tickets and till roll receipts in the UK – has signed a landmark deal with Verifone Media to launch a new format.

Adding to its existing portfolio, Ticketmedia is launching a new taxi receipt format in London, with a single campaign able to reach an audience of up to 1.5 million. As a result of a new mandate introduced in January 2017, card payment systems have been installed and are on display in the rear passenger sections of all black cabs in London.

With Verifone Media supplying card machines to more than 10,000 taxis in London, Ticketmedia can now offer advertisers a range of packages to advertise on the back of taxi card payment receipts.

With nearly four million people recalling having seen taxi advertising in the last week alone, the opportunity will bolster its offering to a London audience. Ticketmedia will engage with audiences on the move and with 81% of people saying they always take a receipt, this will deliver the business strong growth over the next year.

Jeremy Burbidge, MD at Ticketmedia, said: “We are constantly looking out for innovative ways to reach new audiences and meet our clients’ needs. With 300,000 passengers using a licensed taxi in London every day (source: Mayor of London statement, 2014), the stats speak for themselves – it’s a great move for our business.”

Working with a broad range of sectors, Ticketmedia’s new format will enable clients to communicate with a mixed audience. With 54% of taxi users having travelled in the last 12 months (source: TGI 2016Q2), there are sectors like travel that are ripe to benefit from this new format. Across London, this will open up a new audience for entertainment providers. Taxi passengers are 129% more likely than the average person to go to the theatre once a month or more frequently (source: TGI 2016 Q2).

Jim Cohen, Sales and Marketing Director at Verifone Media, added: “We are delighted to be working with Ticketmedia. We share so many values as businesses, striving to be innovative with our solutions and integrate traditional advertising with digital formats.    “Not only will the new format deliver growth for the business, our insight into specific sectors will support a broad number of campaigns.”

This new format has further increased Ticketmedia’s reach, opening up new audiences and enabling the business to offer flexible packages in the capital.

This was posted in Bdaily's Members' News section by Ticketmedia .