North Yorkshire animal feed firm acquires majority stake in natural health supplements business

I’Anson, the North Yorkshire-based animal feed firm, has purchased a majority stake in natural health supplements business, The Golden Paste Company (GPCo).

From its distribution base in Killinghall, near Harrogate, GPCo produces a range of products based on Whole Turmeric.

GPCo is focused on the human food use of turmeric, through a method of ‘cooking’ and preparation, which allows for a number of product formats and supplements.

I’Anson, which is a specialist supplier of farm feeds, micronized ingredients and horse feeds, is most well known as the driving force behind the British Horse Feeds brand.

The shareholders and directors of I’Anson have purchased 75% of The Golden Paste Company (GPCo), whose portfolio of products will work alongside the British Horse Feeds range of Speedi-Beet and Fibre-Beet.

Will I’Anson, sales director of I’Anson, said: “We are very excited about this latest acquisition and partnership. There is a great deal of synergy across all our related brands and product ranges not only in the UK but with our feed partners worldwide.

“We’ll have many great opportunities together thanks to our wide distribution network, strategic feed partners in the UK and across the globe and our strong presence in the Animal feed, Pet and Equine Market.”

Janine Kell will continue as managing director to head up the GPCo team, working alongside her husband Darren, Celine Scott and Kirsten Baul.

Janine added: “We are excited for the opportunities that the support of I’Anson will enable us to achieve: further developing our range of innovative products and making them more readily available to the market, servicing new and existing customers.”

Chris I’Anson, managing director of I’Anson, commented: “Our family business, I’Anson Brothers Ltd, has grown and developed over 117 years by recognising opportunities, and working with Janine and her team at The Golden Paste Company, is the next exciting development.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →