Leeds bathroom specialist sets sights on £10m turnover following Harrogate expansion

A Leeds-based bathroom specialist is setting its sights on business growth after completing the acquisition of a retailer in Harrogate.

More Bathrooms, part of the Passmore Group, has acquired Charms Bathrooms in a move that looks set to secure an additional £1m of revenue in the first year.

The £6m turnover Passmore is implementing plans to grow the business to £10m in the next 3-5 years, which will create 20 new jobs for fitters, installers and surveying staff in the process.

Tony Passmore, managing director, said: “We have grown to become the leading bathroom designer and installer in Leeds and the surrounding area, so the acquisition of this well-known and respected Harrogate brand is a logical step in our ongoing expansion. In fact, the Harrogate deal is potentially the first of many.

“What mattered to us most was the cultural alignment and reputation of Charms. This is similarly a family-run brand synonymous with trust, quality and integrity, so the fit into our stable of companies was perfect.

“We look forward to bringing 50 years of installation expertise to the table – especially for some Charms’ clientele who may have previously used the company for ‘supply only’ bathroom purchases.”

With Charms’ 3,000 sq ft showroom already in place, there was little fit-out work to do in preparation for this week’s re-opening.

As Charms had exclusivity rights to supply Laufen Kartell and Roca Inspira products to Harrogate customers, Passmore has also been able to expand its range under the More Bathrooms umbrella.

Tony added: “The Harrogate expansion signifies our desire to provide a fantastic bathroom experience to as many Yorkshire customers as possible. The combining of these two businesses will help us to do just that.”

Passmore is a 50-strong company that services customers within a 60 mile radius of its Wortley, Leeds headquarters.

The Group is made up of three core brands – More Bathrooms, More Ability (bathing solutions for people with disabilities) and More Build (turnkey home improvements).

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