This Seedrs-funded startup wants to transform the way you clean your teeth

Brushlink, a healthtech startup that incentivises good toothbrushing habits, has launched an equity round on Seedrs.

The so-called ‘future of oral hygiene’, Brushlink is aiming to hit its £570k target to build on its existing technology and enter into the children’s market with Brushlink Junior.

The company is the brainchild of Dr. Dev Patel, a multi-award-winning young dentist and was founded in July 2015. The London-based startup has now embarked on a mission to transform everyone’s regular toothbrush into a smart one.

CEO and co-founder, Dev Patel, commented: “The UK’s oral care market is ripe for disruption and has so much potential for innovation. I am… extremely excited to ensure that our product becomes a feature in every UK household as we set out to hit growth targets.

“The concept is highly scalable and sits within a vast market and more importantly it is affordable. It’s not feasible for consumers to spend hundreds on ‘techy toothbrushes’. You don’t have to say goodbye to your old toothbrush to say hello to a better way of brushing!”

The concept was invented by medical and dental professionals; the device clips onto any toothbrush and pairs via bluetooth to its mobile app. This allows real time, tailored analysis of brushing angulations, helping users to improve their oral hygiene habits.

Users are rewarded with a brushing score based on the duration and quality of their brushing after a session. Customers can subscribe to Brushlink Rewards or register to dental insurance providers to be eligible for financial rewards by building up points.

Brushlink is currently trialling with Simplyhealth Professionals, which has purchased over 200 devices pre-launch.

It has been said that 28m people in the UK do not brush their teeth for the recommended two minutes and 25 per cent of adults don’t brush twice a day. In addition, many smart toothbrushes on the market exceed price tags of £100, compared to Brushlink at £29.99.

The founder and CEO of The Networked Storage Company and an early investor in Brushlink, Simon Pennock, said: “I am excited about what the future holds for Brushlink.

“Using its new technology and data-driven approach, I believe Brushlink is going to prove extremely valuable to all its target markets: the end consumer, networks of dentists and insurers around the world. The international possibilities of a product like this are endless.”