Rebecca Wayman

You can now bet on worldwide jackpots in the UK with this online lottery platform

Lottoz.co.uk, the new fully regulated global online lottery platform, has launched in the UK this month with a mission to eliminate geographical borders and give UK lottery fans the chance to bet on jackpots from the biggest lotteries worldwide.

Lottoz aims to challenge the traditional way of playing lottery by allowing users a mobile platform to bet on lottery results from 14 international lotteries from four continents including the US Powerball, Mega Millions, the EU’s EuroMillion to the Irish Lottery.

By using a mobile platform to place bets and manage winnings, Lottoz removes geographical borders and the need to buy paper tickets and claim winnings in-person.

Co-founder Kfir Biton, got the idea for Lottoz when he was sent a link to play a US Powerball Jackpot in January 2016 and found that he was not able to play, said: “Driven by technology and mobile customer experience, we introduce new, younger, global audiences to lotteries, with instant access to bet on their lucky numbers and win jackpots.

“In 2017, accessibility is everything. People order gadgets and even cars on eBay… Still, they have very limited accessibility to global lotteries offering incredible jackpots. It’s alien for these players to have to queue for tickets and head into newsagents or supermarkets to collect their winnings.

“This is a generation who pay with Apple Pay and trade in Bitcoins. They want to know that their winnings are already collected for them and in their account, ready to spend on the things they want. They want alerts for new games and instant access at the tap of a button.”

Owned and developed by new gaming and entertainment tech company Morpheus Games, Lottoz is licensed by the UK Gambling Commission (UKGC) and is part of a new wave of digital-first brands that are changing the way people access the lottery.

From offices in Malta, Israel and Ukraine, all known for their up-and-coming tech and gaming sectors. Morpheus plans to continuously expand the number of international lotteries and games it offers UK players for betting, and attract new digital and mobile-first audiences.

Morpheus Games’ CEO, Dave Avila, commented: “The global lottery market is worth $279.9m (around £210m) and is set to grow at a CAGR of 9.44 per cent between 2017 and 2021.

“However the biggest challenge for growth is jackpot fatigue and the habit of playing predominantly offline. By taking the game online, expanding the jackpot opportunities and making it easier and more secure to play for new mobile audiences, Lottoz is a brand that is [hoping to alter] the market.”

Kfir concluded: “Over the coming months we plan to educate and change consumer habits by digitising lotteries from around the world, making them available to bet on via mobile.”

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