A Shoreditch photography and art marketplace, miPic, raises £1.3m funding

Shoreditch-based startup miPic has announced a recent seed investment, raising £1.3m from Sage Technologies.

miPic aims to take shoppable social to the next level, where Instagram is said to meet online arts and crafts shop Etsy.

The company is planning to bring its photo marketplace to the masses and is launching a Pop-up store in Spitalfields, London this weekend (October 7-8) to commence the business’ pre-Christmas marketing campaign.

Carl Thomas, miPic’s founder and CEO, commented: “We all create images that have the potential to be hung at a gallery, sold at a retailer or sent as a gift to a loved one.

“Our mission is to empower people to be creative, earn money by simply sharing a picture or shop awesome images as beautiful art and design products from each other, flipping traditional retail on its head.”

Founded by chartered architect, Carl, his desire was to make art, photography and design products accessible to all. miPic hopes to provide a social platform for everyone to print, buy and sell their pictures as affordable luxury design products and earn money for free.

Michael Boocher, head of investment strategy at Sage Technologies, commented: “Carl left his career as an architect aiming to prove that the best means of achieving happiness is by doing what you love and following your passion.

“This sentiment serves as the foundation of miPic, Carl has created a platform to allow creators to do the same through their art by giving them access to a global marketplace.”