Decision Tech pledges to give 1m hours back to affiliate industry over five years

Decision Tech, a performance marketing and data group, is to launch Fullsight (fullsight.tech) at PerformanceIn Live 2017.

The SaaS product enables publishers to report, optimise and manage their sites as if users were converting directly with them.

Fullsight was built in-house to solve a problem faced by broadbandchoices, one of Decision Tech’s consumer-facing brands. As a price comparison site, broadbandchoices’ commercial model is based entirely on affiliate sales tracked by multiple affiliate networks.

Dominic Baliszewski, head of new ventures at Decision Tech, said: “Fullsight is a hugely exciting project to be driving forward, it’s totally transformed how the family of Decision Tech brands approach marketing and optimisation, delivering a better experience for users and resulting in record commercial outcomes.

“We know that there are a huge number of other businesses in the affiliate space that are facing similar challenges and are looking forward to introducing them to Fullsight.”

The brand has been developed to bring all relevant data into one place, supposedly removing hours of work and reporting for the user.

Fullsight works with many affiliate networks, taking sales data from multiple accounts, stitching this back to each individual user, and passing this data back into publisher’s analytics platform.

By allowing instant visibility on revenue, granular performance on content and articles, the publisher can see exactly what posts, deals and content are creating revenue right down to individual user level.

Following months of development, broadbandchoices has now been using Fullsight for almost a year, and in that an estimated 900+ man-hours have been saved from reporting, SEO conversions have increased by 17 per cent and paid search is now managed automatically to margin.

By launching Fullsight to the market, Decision Tech hopes to bring similar benefits to other business in the space.

Michael Phillips, CEO for Decision Tech, commented: “The launch of Fullsight at this year’s PI Live demonstrates our firm commitment to grow into SaaS and data markets.

“We have a heritage of building innovative technical solutions to help consumers and partner, it’s a logical step that we are pivoting our tech solutions to help other businesses thrive.”