Manchester City sign multi-year deal with Khmer

Manchester City have struck a new partnership with a Cambodian drinks company.

Khmer Beverages’ Cambodia Beer is now MCFC’s Official Beer Partner in South East Asia.

Hailed as the first major sports partnership of its kind in Cambodia, the multi-year agreement launched this week at an event in the capital Phnom Penh.

Damian Willoughby, senior vice president of partnerships at MCFC owner City Football Group, said of the agreement: “We are delighted to announce this partnership with Khmer Beverages.

“Khmer Beverages shares Manchester City’s commitment to empowering the lives of others and driving social change within the communities that we operate.”

He continued: “This announcement marks the club’s first commercial partner based in Cambodia and we are excited to explore this market together, utilising Khmer Beverages’ great pedigree for creating dynamic campaigns to help us engage with Manchester City fans in the country.”

The agreement will also give Khmer Beverages Official Water Partner, Official Soft Drinks Partner and Official Energy Drink Partner status in Cambodia.

The firm’s president, Leang Pov, commented: “Through this partnership, Khmer Beverages aims to bring international football experience to the fans in Cambodia and organise exciting and entertaining social events for fans.

“Khmer Beverages has been a strong supporter of the football sector since our establishment. We support local clubs and the national team and this time we raise the bar higher by bringing Manchester City’s experience and connections to Cambodia.”

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