Accounting giant brings vision of supporting 'dynamic’ small businesses to Liverpool

Accounting firm Grant Thornton has chosen Liverpool as the trial city for a new brand geared towards smaller businesses.

The company’s new offer, G, brings together a raft of Grant Thornton services that support business growth.

G will also aim to provide smaller enterprises with a place for learning, growing and connecting with other companies.

If the Liverpool pilot is successful, Grant Thornton will roll the concept out to other cities in a bid to bring together passionate entrepreneurs all over the UK.

G launched on Wednesday (November 1) during an event at AvenueHQ, the recently opened co-working space on Liverpool’s waterfront.

The G-Tax lead for Liverpool, David Hawley, said: “Liverpool was selected as the launch location for the G brand because of its thriving, dynamic small business community.

“With more than 5,000 new business registrations last year the city-region boasts one of the highest start-up rates in the country.

He continued: “Transformational projects like the Knowledge Quarter and the Superport hold tremendous promise. The SMEs working within them are the lifeblood of the city-region, so supporting them is crucial to driving economic growth.”

Nothing like G is currently available locally, David said, adding: “Competitor offerings combine the financial elements, but not the wider holistic growth support and the community element – things we know are important.”

Grant Thornton UK LLP partner Stephen Peacock commented: “Small companies account for 97% of UK businesses so G is an important part of Grant Thornton’s vision of supporting sustainable growth in dynamic organisations.

“To create G we gathered together client insights gained from delivering growth services to thousands of small businesses.”

He added: “G is a simple and straightforward way for leaders of small businesses to access help to achieve their growth ambitions.

“The G community is growing fast. Regular meet ups in our offices and business lounges give G community members the chance to sample new products and enhance their own business networks. Every G service is designed from a client’s viewpoint and the portfolio will evolve as we listen to clients and respond accordingly.”

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