Partner Article

Coco Fuzion 100 becomes official hydration partner of e-sports team Astralis

C7 Brands, one of the UK’s leading independent drinks companies, has become the official hydration partner of Counter Strike: Global Offensive e-sports team Astralis. Capitalising on growing demand from the booming e-sports market, C7 Brands will provide Coco Fuzion 100, the UK’s first carbonated coconut water, to the Danish e-sports team.

C7 Brands is now geared for an aggressive expansion of its Coco Fuzion 100 range. The brand has secured substantial retail listings within the UK, including TK Maxx, WH Smith, and more than 3500 Leisure & Gym outlets. C7 Brands is also looking at acquisitions and further expansion internationally. Already performing well in Ireland, (SuperValu, Centra, BWG), Scandinavia and Spain, the company is launching in the US in November.

Stephen Barton, CEO at C7 Brands, comments: “The Coco Fuzion 100 brand has been growing rapidly in multiple territories. Consumer demand for coconut water has boomed mainly driven by an AB1 female demographic. Our flavour profile, pack size and investment plans are geared to broaden that audience across all demographics, especially given the opportunity created by the impending sugar tax and coconut water’s unique health benefits. Not only is coconut water a healthy alternative to fizzy drinks, it’s naturally isotonic, making it a great alternative to the sugary sports drinks out there at the moment.”

Astralis player and in-game leader, Lukas Rossander, said: ‘Staying hydrated and maintaining the right sugar balance means a lot more than most people think. To us, it’s about maintaining a knife sharp focus for longer periods. Exercise, the right diet, repetitive practice, a stable blood sugar count, mental balance, the right equipment and the optimal uniform are all elements that make a difference. The focus on a healthy lifestyle has certainly helped our team in the game.“

This was posted in Bdaily's Members' News section by C7 Brands .