Brother UK backs women’s cycling channel Voxwomen

North West technology company Brother UK has signed a sponsorship agreement with women’s cycling channel Voxwomen.

The deal will see Brother UK back race coverage throughout the 2018 season, from Strade Bianche for the Classics season opener to Tour of Flanders, as well as Fleche Wallonne, Liège Bastogne Liège and Amstel Gold.

As the world’s first women-only cycling destination, Voxwomen’s TV show The Voxwomen Cycling Show is currently broadcast on eight channels globally.

Brother UK managing director Phil Jones MBE said: “Our latest partnership with Voxwomen is one we’re extremely pleased about.

“We’re further expanding our commitment to women’s cycling and our position of being a business that delivers outstanding results.”

Anthony McCrossan, founder and director of Voxwomen, commented: “We are delighted to be partnering with Brother UK for the Classics phase of the 2018 women’s cycling season.

“Brother’s support of Voxwomen and women’s cycling is crucial, and will enable us to be at the very heart of some of the best races in the women’s calendar next Spring, as the battle for the UCI Women’s World Tour title heats up.”

The agreement is not Brother UK’s first foray into the world of competitive cycling; last month, the Manchester-headquartered firm announced backing for elite cycling squad Team OnForm.

Brother UK is also the official print, imaging and results partner for the Tour Series, the OVO Energy Women’s Tour of Britain and the OVO Energy Tour of Britain.

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