Hoteliers group and digital agency launch Lake District visitors’ app

A newly launched app is aiming to help visitors to the Lakes enjoy everything the region has to offer.

The Real Lake District app, created by the Lake District Hoteliers Association (LDHA) in partnership with digital agency The Creative Branch, notifies users when new offers and discounts are available from LDHA members and attractions.

The LDHA represents Lake District hospitality businesses with a combined economic impact of £459m, supporting and sustaining 8,500 jobs both in the county and further afield.

LDHA’s executive commercial manager, Joe Cobb, said: “The idea stems from our winter marketing campaign which we launched last year.

“We teamed up with local attractions, with the aim of spreading the benefits of extra footfall.”

Joe continued: “This year, we wanted to continue the concept of working closely with local attractions but make it easier for our guests to hear about the great offers and we felt an app holding all of this information would be a modern and user-friendly way to spread the word.”

The Real Lake District app, now available for download on the App Store and Google Play, was developed by Staveley-based The Creative Branch.

Cat Rumney, managing director of The Creative Branch, commented: “We launched the Real Lakes campaign with LDHA last year, with the aim of promoting the Lake District as a destination.

“A key component of the campaign was the voucher booklet which offered discounts and deals. However, this year we decided to modernise the booklet and create an app so that locals and visitors can make the most of all the incredible things the Lake District has to offer, while enjoying fantastic discounts and offers.”

She continued: “This app will be the first of its kind in the area. The charm of the app is that it’s completely bespoke to the Lake District – it has been created, designed and developed by the people who know the area best.

“It’s a modern, convenient and fun way to quickly and easily reach the best discounts and offers directly from real hoteliers and attraction owners, rather than using corporate alternatives. It’s a great development for both visitors and locals.”