football

WorldRemit now official money transfer partners with famous Premier League club

WorldRemit has become the first official online money transfer partner of Premier League club, Arsenal.

The money transfer business, formed by a UK-based entrepreneur from Somaliland, has joined with Arsenal, aiming to accelerate the company’s growth and help more people save money on international transfers.

The global partnership will provide WorldRemit with a range of rights and player access to support its expansion plans. The partnership agreement includes match day LED branding for every Premier League, League Cup and FA Cup match, along with global digital and social media rights across Arsenal’s online and mobile platforms.

Vinai Venkatesham, Arsenal’s chief commercial officer, said: “This is an exciting new partnership with WorldRemit who under its CEO is looking to transform the way people can transfer money to family and friends around the world.

“We share mutual values and look forward to working together to build their global presence through our broadcast, social and digital channels which reach millions around the world. We look forward to a long and successful partnership.”

WorldRemit will work closely with Arsenal’s first-team players to create content that will support new and existing community engagement initiatives around the world.

The partnership will also reward WorldRemit’s customers and Arsenal supporters through exclusive events and experiences using the power of football to inspire people. The company will launch the partnership with the first in a number of competitions to win travel to London and tickets to watch the team play at Emirates Stadium.

WorldRemit’s service is available to senders in 50 countries and the company offers money transfers to more than 140 destinations across Europe, Asia, Africa, Australia and the Americas.

WorldRemit connects to over 130m mobile money accounts, enabling money to be sent safely to friends and family even if the recipient doesn’t have access to a bank account.

The partnership will support WorldRemit’s growth ambitions by helping them reach Arsenal’s 74 million followers on their official social media channels and 185 supporters’ clubs worldwide.

Ismail Ahmed, WorldRemit’s chief executive officer, said: “Football is a language that everyone understands. Growing up in Somaliland, you would always see kids playing football…

“It’s a passion which connects people all over the world and we are proud to sponsor a club whose values are so closely aligned to our own and those of our customers. This partnership with Arsenal creates opportunities for us to thank and reward our loyal customers and to connect with new audiences around the world.”

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