Angel CoFund leads £550k funding round with nutrition platform VITL

VITL, a personalised nutrition platform, has announced a £550k round of follow-on-funding, led by the Angel CoFund.

It has been backed by both Zoopla’s founder Alex Chesterman, and Bulldog’s founder Simon Duffy. The company is to use the investment to expand its features and products on offer.

VITL uses advanced diagnostic technology, creating tailormade, nutritional solutions based on users’ different profiles. The platform uses artificial intelligence to analyse a user’s data and generate personalised supplement recommendations.

Jonathan Relph, founder and CEO of VITL, said: “Our goal is to use health data, which is becoming ever more available through technological advances, to take the guesswork out of personal nutrition.

“This capital helps us to broaden the products and services we offer our customers, and fulfil our ambition to help people feel 100 per cent more often.”

VITL will be using the funding to expand the platform’s functionality as well as broaden its product range to include meal plans and diagnostic services.

Tim Mills, investment director at the Angel CoFund, added: “VITL is capitalising on technology to place its offering at the forefront of innovation in personal health and wellness.

“The importance of personalisation when it comes to diet and health is becoming more understood, and we expect to see it to continue to grow in 2018. We’re pleased to support VITL’s revolution in the provision of high-quality, tailored nutritional products.”

VITL products can be purchased through the company’s iOS app, and online. The platform is backed by multiple investors including True, Zoopla and LoveFilm.

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