Pickering landscape
Image Source: Gareth Davies
Pickering, North Yorkshire.
Nick Hill

250 jobs to be created as luxury holiday brand invests £45m to launch North Yorkshire site

Beyond Escapes, the luxury holiday company, has announced plans to open a flagship location in Pickering, North Yorkshire in summer 2018.

The flagship location will launch following a £45m investment and create 250 new jobs.

The company said the BE experience will provide an array of accommodation options and high-spec ancillary facilities, including BE Tempted restaurant and BE You Spa and Gym.

After the completion of its two-phase opening plan, Beyond Escapes North Yorkshire will welcome over 1,000 guests at full capacity, in accommodation options including BE Lux Little Lodges, to one, two, three and four-bedroom BE Deluxe Lodges with private hot tubs and four-bedroom Deluxe Lakeside Villas.

The on-site BE Tempted restaurant will offer an à la carte menu, catering for 200 sittings per evening, with breakfast and light bites also offered throughout the day, and include a champagne and cocktail bar.

In addition, guests will be able to take advantage of the on-site spa facilities which include relaxation rooms, thermal suites hydro pool and outdoor hot tubs. The BE You Gym has 30 stations and will offer annual memberships available each year for locals as well as on-site guests.

BE Events management space will also be available, with the capacity to host over 5,000 day visitors for conferences, festivals, events and weddings. An additional 1,200 guests can also be accommodated at the 20,000 sq. ft. indoor exhibition center.

Jason Bruton, managing director at Beyond Escapes, said: “Holidays are a treasured escape, a time to enjoy spending time with family and simply be together. They are a time to relax, recharge and reconnect with ourselves and others, whilst disconnecting from the hustle and bustle of day-to-day life.

“At Beyond Escapes we wanted to create a space that is different to everything else that already exists in the staycation market, a place that caters for all and which offers a quality holiday experience that goes above and beyond what people expect and we truly believe we will achieve that here in Yorkshire.

“Pickering has been our home from the beginning, so when it came time to select a base for our flagship experience there was never any doubt that it would be here. Yorkshire is such a diverse region, and we can’t wait to introduce more visitors to the area, so they can discover for themselves all that it has to offer.

“Each of our experiences will be unique in their own way, working in harmony with their surroundings, championing local produce and offering activities in keeping with the locality. That combined with Beyond Escape’s high-end, boutique style accommodation and top-quality facilities, allow both overnight guests and day visitors to be whatever they want to be.”

Beyond Escapes primary location will open near Totnes, Devon in February 2018, and will be the first of be several destinations launched over the next five years.

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