Partner Article

New clients, new campaigns as Alchemy Media experiences unprecedented growth

Alchemy Media is in celebratory mood, winning six new clients in the past month and launching new campaigns for existing clients, Harringtons and Boost Drinks.

Alchemy has been appointed by Primula to work on their Christmas campaign. This win follows five further wins in recent weeks: a consumer campaign for Zen Internet across AdSmart and digital channels; developing the first consumer campaign for Leeds-based Arrow Cars, and a radio and digital campaign for recently re-branded Happier Windows. The Alchemy team have also been appointed by Stowe Family Law, to plan media campaigns across their growing network of offices, and have successfully re-pitched for Electricity North West and been awarded a two year contract with the first campaign launching this side of Christmas.

Alchemy Media Managing Director, Bridget Moore comments, “At long last the big network agencies are finally facing tough and damaging questions about the lack of transparency in media pricing and impartiality in planning. Not before time either – this is something we’ve been saying for 11 years. This quarter is historically a very busy one for us but this number of new account wins and campaign launches is unprecedented. We believe this proves that there’s a real and growing demand for our offering of smarter planning and truly independent media buying, delivered by a highly experienced team.

“In addition to the new account wins, we’ve recently taken Boost Drinks onto TV for the first time and launched a three-month £1.25m campaign for pet food brand Harringtons.

“The Harringtons campaign leads with sponsorship of the fifth series of Channel 5’s huge hit documentary The Yorkshire Vet, closely followed with sponsorship of Ben Fogle’s: New Lives In The Wild, another Channel 5 hit series, both of which are strongly aligned to the brand’s target audience.”

This was posted in Bdaily's Members' News section by Judith Doherty .