East Yorkshire craft brewery secures listing deal with Tesco

Great Newsome Brewery, near Winestead, east of Hull, has now secured a trio of major retail listings.

The craft brewer has struck a deal with Tesco following on from its partnerships with Asda and Waitrose.

Six of the brewer’s bottled beers will be on the supermarket giant’s shelves across the Humber region from this month.

On sale in stores throughout East Yorkshire and North/North East Lincolnshire, the beers are Sleck Dust, Frothingham Best, Pricky Back Otchan, Liquorice Lads Stout, Jem’s Stout and Cold Snap.

The farm-based brewery is also working on an expansion of brewing capacity with an extension on course to be completed in 2018.

Matthew Hodgson, director of Great Newsome Brewery, said: “We have been working to get into Tesco for some time now and we are pleased to announce that all the hard work has paid off.

“Our brand and business has shown strong growth in a highly competitive sector and we have many loyal fans who will now have more opportunities to buy. We also believe that the Tesco business will boost brand awareness and open us up to a new audience of beer lovers.”

Initially, Great Newsome’s products will be listed in 16 regional Tesco stores.

Matthew added: “It is possible that we will be nationally listed in the future, although our intention at present is to ensure that we maintain our exceptionally high standards in both quality of product and service.”

Great Newsome supplies regional pubs, bars, cafes, restaurants, convenience stores, garage forecourts and farm shops as well as having national business with Wetherspoons and Punch Taverns. Business in the Italian market is also showing growth.

In addition to its own core and seasonal range of beers, Great Newsome has also brewed Brewculture, the official beer of Hull UK City of Culture 2017 – both cask and bottle.