Lancashire sports nutrition brand in Blackburn Rovers tie-up
Blackburn Rovers have struck a new deal with sports nutrition firm Science in Sport (SiS).
The firm, which develops, manufactures and markets products for professional athletes and sports enthusiasts, is now the League One side’s official nutrition partner.
Science in Sport was founded in 1992 near Rovers’ Brockhall Village training centre.
Since then, the company has worked with a number of the world’s top athletes, including Olympic cyclist turned racing driver Sir Chris Hoy.
Andrew Ashworth, SiS’ head of football, said: “Science in Sport are delighted to have signed with Rovers as official nutrition partner.
“We understand the time and dedication that an athlete must give and we aim to facilitate that by providing world class knowledge, superior sports nutrition and helping the team become the best they can be.”
He continued: “Science in Sport and Blackburn Rovers have worked closely together since the early days of our business and there is a real historical relationship there. We’re excited about this official relationship and look forward helping the club achieve their potential.”
Blackburn Rovers’ head of athletic performance, Chris Rush, commented: “We’re pleased to do the deal as SiS are a local company who have supplied nutritional products to us for a long time now.
“It’s a favourable agreement for all parties - the club and SiS - and we’re all delighted to set up this partnership.”
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
There is no perfect time when selling a business
What next when social media career help goes?
The psychological contract that nobody signs
Time for strategy built on the foundational economy
Why being ‘work-ready’ matters more than ever
The North's future doesn't end at Manchester
Exit or legacy? Why every owner needs a plan
Who speaks up for SMEs when giants get bigger?
The true value of HR in an AI-driven working world
What new business rates guidance means for pubs
Business success starts with people investment
It's time to confront the digital poverty crisis