Huddersfield Town's newest signing lights up John Smith's Stadium

Premier League football club Huddersfield Town AFC has announced a new local ‘signing’, In the form of graphic display specialist, Leach Impact.

The business, also based in Huddersfield, has been appointed to supply lightboxes for the club’s John Smith’s Stadium reception.

Six individual displays, including three bespoke curved structures ,have now been designed, manufactured and installed, in partnership with integrated marketing agency Fantastic Media.

Complete with interchangeable fabric graphics, the lightboxes can be updated by the club’s own staff. This means Huddersfield Town can switch between its three brands – The Terriers (football club), The Giants (rugby club) and KDSL (events).

The lightboxes were created at Leach’s 30,000 sq ft headquarters, less than four miles away from the stadium itself.

Sean Jarvis, Huddersfield Town’s commercial director, said: “For over a century, Leach Impact’s displays have transformed major international brands across the globe.

“So, there seemed no better partner to help take our visual identity to the next level during this exciting year at the pinnacle of the football pyramid.

“The new graphics provide the extra wow factor as soon as people step inside our stadium reception, and together with our iconic Terrier brand, will hopefully leave a lasting impression.”

Paul Whitcroft, creative director at Fantastic Media,added: “2017-18 is a season where Huddersfield Town is used to having its name in lights!

“However, having worked with Leach for a number of years, we knew their solutions would help elevate the brand further. The print quality, illumination and display flexibility tick all the boxes!”

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