Just Eat releases a 'magical' wave of a wand ordering service

Just Eat has launched a ‘magic wand’ for its customers to be able to order food at, well, the wave of a wand.

The online food delivery company has designed a 3D-printed wand that consumers can use by simply pressing a button to activate the Just Eat app on their smartphones and order their favourite takeaway.

Using soundwave technology, the app detects the wand “like a sonic barcode” and orders your favourite, previous meal from Just Eat.

Professor Spence, an Oxford University food scientist who has worked with Heston Blumenthal, said: “Fun improves your mood which enhances your taste of the food.

“A wand has a special place in our psyche, thanks to the popularity of magic shows and Harry Potter. It appeals to our inner child and evokes happy memories. Anything that makes your mind happier, makes your taste buds happier.”

When a payment has been made, the LED tip flashes to confirm the order has been placed. It is important that only one order can be placed within an hour so to reduce accidental multiple orders.

So while it does not make mealtimes simpler for the UK, it could bring a sense of joy instead. This is part of Just Eat’s plans to constantly make food more enjoyable for its customers.

The business allows them to place individual and/or group orders through their Apple TV, Amazon Alexa, Facebook Chatbot… The company also introduced self-driving delivery robots earlier this year that have delivered over 1,000 orders.

Graham Corfield, Just Eat’s UK managing director, concluded: “We are constantly looking for new and innovative ways to use technology to offer more choice, ease or simply to make the takeaway experience more enjoyable.

“One-wave-wand-ordering is very exciting technology. It takes that feelgood moment of being able to order your favourite meal at the touch of a button to the next level. It’s still very much at trial stage, but it has the potential to make mealtimes magical.”

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