Member Article

PHILIP MORRIS GIVES NEW YEAR’S RESOLUTION: “WE’RE TRYING TO GIVE UP CIGARETTES”

Philip Morris Limited (PML) has launched a new advertisement announcing its New Year’s resolution to try to “give up cigarettes”. The advertisement encourages adult smokers to visit a new website – www.smokefreefuture.co.uk – that contains information on quitting and on switching.

The advertisement, “Our New Year’s Resolution: we’re trying to give up cigarettes”, will run on 2nd January 2018 in a number of national newspapers.

In addition, the advertisement makes a number of specific commitments for the UK for 2018:

• Launch a website and campaign to provide smokers with information on quitting and on alternatives to cigarettes;
• Offer to support Local Authority cessation services where smoking rates are highest;
• Seek Government approval to insert, directly into our cigarette packs, information on quitting and on switching;
• Expand the availability of new, alternative products in the UK.

The advertisement also outlines how the business has spent more than £2.5billion on research, product and commercial development over the past decade to develop smoke free alternatives.

Underpinning PML’s commitment, Peter Nixon, Managing Director of PML has written to the Prime Minister outlining how the company believes they can play a part in helping Britain to go smoke free. He commented: “We believe we have an important role to play in helping the UK become smoke-free. The commitments announced today are practical steps that could accelerate that goal. We recognise that never starting to smoke - or quitting altogether - are always the best option. But for those who continue to smoke, there are more alternatives than ever available in the UK.”

This was posted in Bdaily's Members' News section by Sandra Griffiths .