SHA. wins Newcastle International Airport contract to help communication strategy

SHA., a Newcastle-based agency, has been appointed by Newcastle International Airport to handle its creative communication for the next two years.

The agency will work towards delivering a multimedia campaign which intertwines traditional media with a content-driven social media approach for the airport.

Hugh Medcalf, SHA.‘s account director, said: “Newcastle Airport is an iconic North East brand that plays a huge part in the region. We’re delighted to continue on with our partnership, especially at this exciting time of growth for the airport.

“Moving forward, we will continue to deliver engaging and impactful campaigns to the high standard that the airport expects.”

In December 2017, the airport welcomed its five millionth passenger for the first time since 2008.

Jen Rea, of Newcastle International Airport, added: “During the pitching process we were really impressed with SHA.’s creativity and understanding of our strategy, which is key to ensuring we deliver impactful campaigns.

“We’re confident that SHA. is the right agency to work alongside us as we look to achieve our vision for 2018 and beyond.”

Newcastle International is the largest airport in the North East, and is a public-private partnership between seven local authorities - Durham, Gateshead, Newcastle, North Tyneside, Northumberland, South Tyneside and Sunderland - and Australian investment group, AMP Capital.

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