Aim-listed Lego events firm signs multi-million pound Brazilian deal

Live Company Group (LVCG) has raised £1.6m to expand its footprint in South America and Asia.

The Aim-listed Lego bricks events organiser said the seven-figure boost, achieved through an oversubscribed private placing of over 4.5m new ordinary shares, will support the overseas expansion of its BRICKLIVE business.

Alongside the placing, which was delivered by Shard Capital Partners LLP, LVCG said Bricklive International Limited (BLI) entered into a six-year contract with Brazilian firm Universal Entretenimento e Produções LTDA (UEP) for a guaranteed 30 BRICKLIVE events every 15 months in Brazil.

The contract win has doubled the number of contracted BRICKLIVE events in 2018 to around 60.

The agreement will see UEP organise, promote and stage each BRICKLIVE event, with BLI sourcing and providing content.

David Ciclitira, executive chairman at LVCG, said: “To start 2018 with such a significant increase in contracted events speaks volumes for the success of the BRICKLIVE brand.

“Having had such a successful start to the year, I look forward to continued growth in 2018, especially in our expanded emerging markets.”

He added: “We are delighted to welcome our new institutional and other investors to the register, including Miton Group plc.”