London brand strategy consultancy Mash snapped up by Kantar Consulting

Kantar Consulting, the newly launched growth consultancy within Kantar, WPP’s data investment management division, has acquired Mash Strategy Limited.

Mash, the London-based brand strategy and growth consultancy, provides integrated consulting services covering growth strategy, insight and brand transformation.

Clients include some of the world’s biggest brands, including Johnson and Johnson, Samsung, Unilever, PepsiCo, Vodafone and Warner Music Group.

Mash will join Kantar Consulting’s newly formed Brand and Marketing practice.

Bart Michels, who leads the brand and marketing practice for Kantar Consulting in Europe, said: “We see great potential in adding Mash’s creative storytelling and data integration skills to our existing capabilities.

“Our investment in Mash will bring real value to our respective and shared clients. Building on the launch of Kantar Consulting earlier this week, this investment illustrates our determination to rewrite the rules of demand and help switch on growth for our clients.”

Conrad Persons, CEO of Mash, added: “Kantar Consulting’s investment provides us with more opportunity to scale our impact, both geographically and in offer development terms to help take our core proposition to the next level.

“We have always been a company who work with the broadest ecosystem of partners, and today’s news is a natural extension of that strategy. We see big growth opportunities in working closely with all Kantar businesses.”

Worldwide, WPP’s data investment management companies (including associates and investments) collectively generate revenues of approximately US$4.5bn and employ around 33,000 people.

In the UK, WPP companies generate revenues of approximately US$3bn and employ nearly 17,000 people.