Bluewater, Primark.
Nick Hill

Fashion giant Primark to open brand new store at Bluewater

Primark is set to open an new 60,000 sq ft store (46,000 sq ft sales area) at one of Europe’s largest retail and leisure destinations, Bluewater.

The new store, located on Thames Walk, will feature the latest trends in women’s, men’s and children’s fashions including footwear, accessories as well as lingerie, beauty and homeware.

London’s Landsec, which is the co-owner and asset manager of Bluewater, announced that the Primark store will open in 2019.

Russell Loveland, portfolio director at Landsec, said: “We are always looking for ways to enhance our offer, from securing new premium brands to ensuring we provide the very best of affordable fashion.

“By providing a comprehensive, relevant and engaging offer, from brands to experiences, we ensure Bluewater remains the number one destination.”

The signing of Primark follows kate spade, Coach, Godiva, Neal’s Yard Remedies, Smashbox, Lindt, Godiva and GraVity all making their debut at Bluewater in the last 12 months.

In addition, Showcase added four new screens to its Cinema de Lux and The White Company upsized to create its new statement store on Bluewater’s lower Guildhall.

CBRE and Time Retail Partners acted for Bluewater. Cushman & Wakefield acted for Primark.

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