Sheffield boutique department store launches e-commerce site

Sandersons, the Sheffield-based independent department store, has announced the launch of a new online store.

The store opened 18 months ago at the Fox Valley development in north Sheffield

Sandersons offers a wide range of brands, including Ted Baker, Tommy Hilfiger, Barbour, Part Two and White Stuff.

The store’s Beauty Lounge is also the only stockist of Inglot in the region and is home to a range of natural and organic brands such as SKN-RG and Green People.

Since opening in September 2016, Sandersons has also offered a range of local Yorkshire brands including Harrogate Candles, Pete McKee, Sheffield Candle Company, Sheffield Pewter, Character Shop and Meeze Publishing.

The new online store was launched with managing director Deborah Holmes selecting the team of ecommerce experts Visualsoft, which with the store’s newly appointed Ecommerce and Marketing Executive Katie Woodhead.

Katie previously worked in Next’s e-commerce department and has over 10 years’ experience working in online marketing and e-commerce.

Katie said: “It has been really exciting to take this project from an idea to a full online store and to be involved with its development from the outset.

“The feedback has been great and after a soft launch we are now working on strategies to continue to grow our online sales.

“We work hard as a team every day to achieve the same high level of customer service online that the team offer in store and the response from our customers has been fantastic.”

Deborah Holmes added: “When we were developing Sandersons and working on the design and fit out of the physical store I always saw this as something I wanted to replicate online and bring to a wider audience.

“12-14 months after opening felt like the right time to launch online. We had built up that confidence in who our customer is and which brands felt right for us. We have been delighted with the early response to the ecommerce site and look forward to growing sales throughout 2018.”