Woolwich brewery in six-figure crowdfund to expand Taproom network
Hop Stuff Brewery is running a six-figure crowdfund to expand its bar network.
The Woolwich-based company is seeking to raise a minimum of £400k to grow its expanding Taproom business from three to eight sites by the end of next year.
The campaign, through funding platform Crowdcube, is the company’s third to date.
Since its first funding round in 2013, Hop Stuff Brewery has increased its team to 50 people, opened two bars and expanded into a new 65hl brewhouse HQ.
Hop Stuff MD James Yeomans commented: “This fund raising is a huge step for the Brewery. Originally we planned four Taprooms, however the response to our new opening in Deptford, as well as the news we’re opening a site in Kent, created such a buzz that we were keen to expand on it.
“Each Taproom allows us to help people experience Hop Stuff Brewery in the environment we want; a friendly, social and welcoming team educating people in the crazy world of craft beer.”
Hop Stuff said it is now expecting to pull in revenues of £4.6m for 2018 and £11.1m in 2019.
Speaking further, James said: “The driving force of this growth is in making craft beer more approachable to everyday people.
“The goal for Hop Stuff and the Taprooms is to help people new to craft beer enjoy their journey. Too often I speak to friends who feel alienated or nervous navigating beer menus or packaging.”
The company’s goal is to make the complicated simple and the intimidating welcoming, James explained, adding: “We believe expanding our Taproom business is a great way to do this.”
The Crowdcube campaign will go live to the public this Friday (January 26), with a minimum target of £400k and an upper fund limit of £800k.