Super League Champions Leeds Rhinos breaks records with new sponsorship deal

Super League Champions Leeds Rhinos has signed a three-year extension to its sponsorship deal with Leeds Building Society.

The deal will see the Society continue as main club sponsor of the Rhinos until the end of the 2020 season, making the front shirt sponsorship agreement the longest in Super League history.

This is the 12th season the Rhinos has had the Society as principal sponsor and this three year agreement will also set a new club record for longest shirt partnership, surpassing the previous record of 13 seasons.

Peter Hill, Leeds Building Society CEO, said: “I’m delighted we’re continuing our record-breaking partnership which keeps us exactly where we want to be – at the heart of strong communities in Leeds.

“We are both successful organisations who play major roles in the city and we share many of the same values.

“This is a winning partnership for us. Leeds Rhinos have enjoyed a highly successful period with Leeds Building Society proudly displayed on the front of their shirts.”

Gary Hetherington, Leeds Rhinos chief executive, added: “We are proud of our association with Leeds Building Society and our partnership is a perfect fit for both parties.

“2018 is a huge year for us with two massive games at Elland Road and a historic first trip to Australia to try and win our fourth World title against Melbourne.

“It is an exciting time for the Rhinos and all our partners as we see the redevelopment of our home at Emerald Headingley come to fruition and we are all looking forward to a bright future together.”

The sponsorship deal will run while Emerald Headingley Stadium is undergoing redevelopment work to enable it to secure international sporting events from next year.