All 60 staff have lost their jobs
All 60 staff have lost their jobs
Richard Bell

Business group behind Joe Bloggs fashion brand collapses

The business group behind fashion brand Joe Bloggs has fallen into administration, making all 60 staff redundant.

Jonathan Avery-Gee and Stephen Conn, from insolvency practitioner CG & Co, are the appointed joint administrators for the three companies trading collectively as Juice Corporation – Hornby Street, Continental Shelf 128 and Wembley Menswear Company.

In addition to its Joe Bloggs brand, Manchester-based Juice Corporation made Gabicci, Rawcraft, Loyalty & Faith, Juice and Elizabeth Emanuel, which designed Princess Diana’s wedding dress.

The company recorded a £13m turnover in its latest financial year.

The joint administrators have appointed Robson Kay as their agent to sell the assets, which have a value of around £7.5m.

David Kay, a director at Manchester-based Robson Kay, said: “We are looking to sell these as a package and have received a number of inquiries from potential buyers.

“We hope to achieve a sale in the near future.”

Juice owned a warehouse, offices and showrooms in addition to assets such as office furniture and forklift trucks.

Mr Kay added: “These [buildings] will be put up for sale in due course, with priority given to the buyer of the stock and intellectual property rights.”

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