Central London
Image Source: Afshin Darian
Central London.
Nick Hill

Trio of fitness brands go for growth in Central London

A trio of fitness brands have completed deals to open new locations across Central London this year.

Shelley Sandzer, the specialist UK leisure property agency, acted on the series of deals for F45, Gymbox and Frame.

Shelley Sandzer acted for Brockton Capital, landlord of The Centro Building in Camden, to secure a functional training facility for F45. The brand will take a 3,000 sq ft unit and share the building with French Connection’s HQ.

The Australian franchise company, founded in 2013, offers members 45-minute, high-intensity circuit training classes.

Due to open later this year, Gymbox will take a 20,210 sq ft unit in the new Cannon Green development, an 82,000 sq ft mixed-use modern office and retail space.

Originally founded in a Holborn car park in 2003, Gymbox now has eight locations across the city, each designed individually with a nightclub style approach to fitness.

Completing the trio is boutique fitness brand, Frame, which opened a new studio at 29-32 Berners Street on January 18th. Covering 9,500 sq ft, this is the business’ largest site to date.

The no commitment gym offers a pay-as-you-go model for its classes, such as 80’s Aerobics and Frame Rave. Shelley Sandzer acted on behalf of landlord, Derwent London.

Lauren Wellman, leasing agent at Shelley Sandzer, said: “We are thrilled to announce Shelley Sandzer’s involvement in a string of deals for some of the city’s best fitness brands, upgrading the leisure offer within some of London’s most notable buildings.

“This demand for boutique, modern and specialised gyms is reflective of the clear focus on health, fitness and wellbeing within the leisure industry.

“Many argue we are navigating a particularly challenging market at present, however, securing new sites for these operators demonstrates there are some great opportunities out there and areas within the leisure market which will see growth.”

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